by arashghaemi
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Amazon SEO: How to Optimize and Rank Amazon Product Listings (2019 Edition)

Optimizing your product pages is all about understanding how Amazon A9 Works

• Research your competitors to see what keywords they\'re using

• Do keyword research using Merchant words for Amazon specific keywords

•  Do research using Uber Suggest using Google Specific keywords

• Compare the Google keyword list to the Amazon keyword list

• Understand that Google is about Intent and Amazon is about sales

• Read Amazons standards for titles, bullets, enhanced brand content, and product descriptions

• Create a primary keyword list (10 keywords), secondary keyword list (20 keywords), and tertiary keyword list (30-40 keywords)

• Write a title using primary keywords and this formula as a baseline (Brand + Line + Size+ Product Type)

• For the bullets use a mix of primary, secondary, and tertiary keywords

• Keep bullets short, informative, concise, with all the major features or important product information

• For the product description elaborate on the bullets but also include any important keywords or information you missed while addressing important features

• Take professional images that show all important angles of the product ( you can include up to 9 so you should utilize ALL 9)

• Have someone review the copy and the images before publishing

• Publish the product page but track the progress using Data Hawk

• Repeat the above steps and optimize along the way

This checklist was created by arashghaemi

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