Social Media Plan

  • Social Selling Facts and Stats

  • Fact: 91% of B2B buyers are now active and involved in social media.

  • Fact: 84% of senior executives use social media to support purchase decisions.

  • Fact: 75% of B2B buyers are significantly influenced by social media.

  • Fact: 44% of B2B marketers have generated leads via LinkedIn.

  • Fact: 78.6% of salespeople who leverage social media to sell out-perform those who don’t.

  • Fact: 81% of shoppers conduct online research before making big purchases.

  • Fact: 48% of consumers start mobile research with a search engine.

  • Step 1 - Create Profiles/Pages on social media channels

  • Facebook

  • Twitter

  • Instagram

  • LinkedIn

  • YoutTube

  • Pinterest

  • Quora

  • Reddit

  • Business WhatsApp

  • Tumblr

  • Snapchat

  • MySpace

  • Behance

  • Telegram

  • Messanger

  • Mix

  • Viadeo

  • Tribe.so

  • Step 2 - Your business social media profiles are part of your brand. Be strategic!

  • Profile Photo: Post a professional profile photo that is recognizable on all your platforms and in real life. You can use Business Logo

  • Bio: Share about your business and expertise, link to your website, add a CTA.

  • Links: Be sure to include links to your website or landing page; many social networks let you add a link in your About or other Bio spot and expand your message.

  • CTA: Include a call to action in your bio: Follow Us, Visit Our Website, Sign Up for Our Newsletter, Download Our eBook, etc

  • Cover Photos let you display your personality, share an upcoming event, promote a new product, send a key message or share important news.

  • Step 3 - Manage Pages and Profiles

  • Posts should be in your voice, on topic and relevant: if you\'re using social media for business, you may want to keep your personal opinions on your personal accounts.

  • Images get more views on social media so include photos, graphics, videos, gifs and infographics in your content strategy.

  • Engage in existing conversations about your category, interests or brand.

  • Tools Social Media Calendar let you plan and schedule your social media posts 1 day, 1 week, 1 month or even 1 year in advance.

  • Provide value and be useful - follow the 80/20 rule: 80% useful posts to provide information and resources in your area of expertise, only 20% selling your product or service.

  • Handle: Some platforms allow you to have both a name and a handle; ie on Twitter you could have both your name and your brand name.

  • Pin: Bios have limited real estate, Twitter and Facebook let you pin a post to the top of your news feed. Pin info you want viewers to know 1st like a sale, special event or key product feature

  • Follow users relevant to your message based on keywords, demographics or hashtags.

  • Set up your network notifications based on what actions you want to be notified about, and how frequently.

  • Step 4 - Daily Social Media Management Checklist for Sales Success

  • Engage with people you follow or are targeting (use your Lists).

  • Respond to all messages - even just a Like!

  • Like and retweet/reshare posts from industry influencers (hint: use your List!)

  • Thank retweeters for spreading your message.

  • Step 5 - Weekly Social Media Management Checklist for Sales Success

  • Research new prospects to follow and engage.

  • Monitor the competition. When you add someone to a List they are notified: you may not want a list of Competitors, but a private list of "Industry Experts" could mask competitors.

  • Welcome new followers with a simple Thank You post or image and new followers\' handle

  • Follow 2-3 new prospects: don\'t just follow, message them and introduce yourself and explain why you\'re connecting.

  • Follow 2-3 new influencers: introduce yourself and share why you\'re following them and your common interests; invite them to follow you back.

  • Schedule & review posts for the coming week: use a tool to plan and schedule posts: holidays, special sales or events, product releases; review scheduled posts to be sure they\'re still relevant

  • Step 6 - Monthly Social Media Management Checklist for Sales Success

  • Audit your social media profiles and make sure everything is accurate, links work, pinned posts are relevant, photos are current.

  • Analyze your social media results against your goals, and adjust your strategy as needed. Many social networks have analytics available, or create a report.

  • Step 7 - Annual Social Media Management Checklist for Sales Success

  • Set goals for your annual social media sales and engagement.

  • Create and annual social media content strategy.

  • Build an annual social media calendar

  • Evaluate if you should join a new social media network or leave one that isn\'t working for you.

This checklist was created by mitisha_zehntech

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