accountmanager.tips

How To Develop A Strategy

Strategic account plan

• WHERE ARE WE?

• Discuss where you and your client are in your partnership. Examine how you got there and what has gone well and what hasn\'t.

• WHERE DO WE WANT TO GO?

• Think blue skies- what would drive the Most value if there were no obstacles. Then group these into what’s realistic and What’s aspirational, This will herp with prioritising. Don’t Disregard the “someday” ideas-“You’ll come back to them”.

• WHAT CHANGES HAVE TO BE MADE?

• Compare the current State and the desired state. What\'s inhibiting you? What do need to stop or start doing? What would it take to get the results you want?

• HOW SHOULD CHANCES BE MADE?

• Change won’t happen Overnight, There are things you can do yourself which will deliver a fast result but generally, you’ll need to persuade other people to buy into your strategy. How are you going to get their support- intellectually and emotionally?

• HOW TO MEASURE PROGRESS?

• Don’t get too hung up on measurement. A rough and dirty figure is fines. This isn’t going to be audited by a team forensic accountants. You want to demonstrate progress that brings your strategic account plan to life.