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Using Psychology in Marketing

Psycology in marketing

• INTRODUCE DOUBT OR FEAR

• HIGHLIGHT THE CONSEQUENCES OF INACTION. MOTIVATE PEOPLE TO PURCHASE BASED ON THE FEAR OF A NEGATIVE OUTCOME.

• EMPHASIZE EMOTIONAL OUTCOMES

• EMPHASIZE THE OUTCOME THE CONSUMER WILL HAVE WITH YOUR PRODUCT OR SERVICE

• HIGHLIGHT SUBTLE FLAWS

• ADDRESS SOME OF YOUR PRODUCTS SHORTCOMINGS TO CREATE TRUST IN A POSITIVE LIGHT

• PROMOTE EXCLUSIVITY

• CATER TO YOUR CUSTOMERS EGO IF THEY PURCHASE YOUR PRODUCT

• REPOSITION COMPITITION

• DON\'T BASH COMPETITION, HIGHLIGHT WHY YOUR CUSTOMERS ARE BETTER WITH YOUR SERVICES