21 New Rules of Content Marketing
Content Marketing
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1. Treat Keywords Like Hotsauce
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2. Have a Voice ( or Brand) Customers Can Identify With
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3. Build Trust With Transparency
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4. Make the Most of a Great Idea with Multiple Formats
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5. Headlines Are Everything
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6. Use the News
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7. You Can\'t Stock the Cupboards Until You Take Out the Trash
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8. Don\'t Just Post ... Engage!
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9. Invite Yourself to Someone Else\'s Party Once in a While
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10. Remember that Great Content Invites Links
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11. Build Your Content From an Ongoing Plan
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12. The Best Inspiration Comes from Several Different Sources
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13. Quality is as Important as Quantity.
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14. Quantity Still Matters.
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15. Take Your Time
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16. Stop Buying Content from the Bargain Bin
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17. Know Your Biggest Content Marketing Enemy
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18. Use One Piece of Content to Promote Another
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19. Recycle Your Greatest Hits
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20. Always Ask the Key Question About a Piece of Content
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21. Use Your Content to Turn Searches, Readers & Fans, into Buyers!
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