The 36 Rules of Social Media
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1. If you all you do is respond to complaints, that\'s all people will send you.
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2. STOP & ASK would an actual person talk that why?
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3. Everyone says they don\'t want to be marketed to.
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4. The consumer is out for himself not for you.
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5. As monetization attempts go up, consumer experience goes down.
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6. Don\'t try to be clever, be clever.
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7. Social is 24/7 not a one-time stunt.
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8. Always write back.
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9. Have an ROI.
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10. People would rather talk to "Comcast Melissa" than "COMCAST".
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11. Solve problems for people who talk about you, even if they don\'t address you.
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12. Not everything will work and That\'s fine.
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13. Embrace negative content about your brand.
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14. Everyone\'s an influencer.
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15. If fans distribute your content without your permission.
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16. It\'s okay to drive people to your site instead of FACEBOOK\'S.
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17. Update your page or delete it.
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18. Don\'t make people do X, Y then Z. stick with X.
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19. LAST YEAR: Pump out content, THIS YEAR: Optimize content.
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20. Become BFFS with your Facebook REPS.
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21. Social media does not exist in vacuum. Make additional media and social work together.
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22. Desktop is conquered torritory. MOBILE is the battlefield.
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23. If you don\'t see financial results, you wasted your money.
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24. People fight for their privacy.
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25. The only way to scale word of mouth: paid advertising .
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26. Have a crisis plan.
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27. Don\'t use adsto prop up boring content that encourages groups to form.
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28. Forget indivisuals, you\'re creating content that encouragesgroups to form.
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29. People don\'t want to shop where they socialize.
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30. Contests and sweepstakes are fine, if you want to encourage short relationships.
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31. People care what you had for breakfast--- if you\'re a food brand.
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32. Pinterest works.
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33. Your fans own your brand.
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34. If you are bored by social media, it\'s because you are trying to get more value than you create.
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35. Think post vanity metrics like followers.
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36. It\'s an organism not a process.