The 36 Rules of Social Media

rules of social media rules of social media
  • 1. If you all you do is respond to complaints, that\'s all people will send you.

  • 2. STOP & ASK would an actual person talk that why?

  • 3. Everyone says they don\'t want to be marketed to.

  • 4. The consumer is out for himself not for you.

  • 5. As monetization attempts go up, consumer experience goes down.

  • 6. Don\'t try to be clever, be clever.

  • 7. Social is 24/7 not a one-time stunt.

  • 8. Always write back.

  • 9. Have an ROI.

  • 10. People would rather talk to "Comcast Melissa" than "COMCAST".

  • 11. Solve problems for people who talk about you, even if they don\'t address you.

  • 12. Not everything will work and That\'s fine.

  • 13. Embrace negative content about your brand.

  • 14. Everyone\'s an influencer.

  • 15. If fans distribute your content without your permission.

  • 16. It\'s okay to drive people to your site instead of FACEBOOK\'S.

  • 17. Update your page or delete it.

  • 18. Don\'t make people do X, Y then Z. stick with X.

  • 19. LAST YEAR: Pump out content, THIS YEAR: Optimize content.

  • 20. Become BFFS with your Facebook REPS.

  • 21. Social media does not exist in vacuum. Make additional media and social work together.

  • 22. Desktop is conquered torritory. MOBILE is the battlefield.

  • 23. If you don\'t see financial results, you wasted your money.

  • 24. People fight for their privacy.

  • 25. The only way to scale word of mouth: paid advertising .

  • 26. Have a crisis plan.

  • 27. Don\'t use adsto prop up boring content that encourages groups to form.

  • 28. Forget indivisuals, you\'re creating content that encouragesgroups to form.

  • 29. People don\'t want to shop where they socialize.

  • 30. Contests and sweepstakes are fine, if you want to encourage short relationships.

  • 31. People care what you had for breakfast--- if you\'re a food brand.

  • 32. Pinterest works.

  • 33. Your fans own your brand.

  • 34. If you are bored by social media, it\'s because you are trying to get more value than you create.

  • 35. Think post vanity metrics like followers.

  • 36. It\'s an organism not a process.

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