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5 Ways Customer Reviews Can Help Sell Your Business

Customer reviews can make or break your small business - and they can also make or break a potential sale of your business.

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1. Social Proof: Good sales and healthy financials demonstrate you have been running a successful business. But recent 5-star customer reviews and glowing client testimonials are a strong indicator that your customers are and will stay loyal.

Increased Rank: Search engines crawl customer reviews and testimonials to help determine a website's rank. A higher ranking website indicates a better know business, which is a competitive edge. 

3. Competitive Edge: If your business has good online reviews compared to your competitors', that demonstrates a competitive advantage to your prospect. 

Stars Convert to Sales: According to Small Business Trends,&nbsp;Every star review a business gets converts to a 5-9% increase in sales;&nbsp;Buyers spend up to 31% more at a business with good reviews;&nbsp;Reviews produce on average an 18% increase in sales;&nbsp;Negative reviews, if handled properly, can increase sales by generating buzz and increasing product awareness.&nbsp;<br>

Local Search: Google reviews and owner responses are up to 15% of Google local rank.&nbsp;&nbsp;

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