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How to Become an SEO Expert
Becoming an SEO expert is all about having an open mind, being curious, taking action, and having a drive to learn new things. Anyone can become an SEO expert if you follow the steps below.
Adopt an SEO Mindset
Learners Mentality https://www.zoho.com/cliq/blog/7-ways-to-develop-a-learner-mindset.html
Take action
Positive Attitude
Solutions Oriented
Ask for Help
SEO Keyword Research
Pick a niche you're interested in or passionate about
Do keyword research using free tools (Ubersuggest, Keywords Everywhere and Answer The Public are a good start) <a href="https://neilpatel.com/ubersuggest/" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://neilpatel.com/ubersuggest/">https://neilpatel.com/ubersuggest/</span></a>
Make a list of keywords you're targeting and break them out into primary, secondary, and tertiary
Build an SEO-Friendly Website
Use Wordpress
Download a Theme
Choose a Hosting Platform
Technical SEO Checklist
Install Yoast SEO plugin
Have your hosting company install HTTPS
Install Google Analytics and Google Webmaster Tools
On-Page SEO Checklist
Do on-page SEO for every page on your website
Title Tags: Make them clickable, actionable, and use primary keywords
Meta Descriptions: Make them clickable, actionable, and use primary keywords
Make sure you add an alt tag and caption on ALL images
Target anchor text and inner link to sub pages
Blog once per month using your keyword list
Make sure all pages have 500 words or more
Write for people not search engines
Off-Page SEO Checklist
Start a Twitter around your niche
Engage in conversations that revolve around your website
Actively search for guest blogging opportunities
Create infographics
Share your blogs on social media (Twitter, Facebook are a good start)
Comment on the most popular blogs in your niche and link back to your website
Continuing Education for SEO
Read Neil Patel, Yoast, Backlinko, and SEMrush SEO blogs everyday https://backlinko.com/
Be helpful, approachable, and relevant
Join an SEO and/or digital marketing meetup group
Pick up a simple freelance gig on upwork
Continued Education
Answer questions on Quora
Keep repeating the steps above for the same website, a new website, an agency, or as a freelancer!
This creates a private checklist in your account.