Content Marketing + Blog Checklist for Antique Dealers

Do keyword research on what your target audience wants to know 

Write a Content Strategy: What's your goal?

Create a Content Plan - a blog? social media?  

Choose 2-3 social media platforms

Make a Content Calendar for the year: what are you going to write about, who will write it, when will you write it, where will it be hosted, and how will you promote it 

Make a Social Media Calendar for the coming month/quarter/year: where and when will you promote your content? 

Schedule your social media posts 1-4 weeks in advance, and further for recurring events ie holidays, sales, and special events 

Engage with your content followers: respond to all questions and comments, Like or Follow back when appropriate 

Write relevant, useful content about your business that your target audience wants to read 

Optimize your blog so that people and search engines can understand and find it

Antiques are very visual - so your antiques blog should appeal to visual and creative audiences  

Promote your blog on social media sites that your audience lives on - know your buyer personas 

The story behind pieces in your antiques store 

Different styles and trends in antiques 

Advice on buying antiques

Special events or sales 

Behind the scenes experiences you've had buying antiques in Europe

Tips for repurposing or caring for antiques

How-tos for antique restoration 

How to decorate with antiques