Template
How to Create a Media Kit
Use this free checklist to help create an effective and useful media kit that you can provide to potential partnerships. Your media kit should include the following items.
Introduction/Bio
Introduce yourself or your company will a well-written bio of your company or brand. You can include things like your mission statement, something unique your company does or offers, or your company story.
Include professional headshot photos
People like to see who they are working with. Include professional head shots of who your potential partners will be working with.
Social media
Include links to all your social media channels (with account handles)
Include your following count
Include screenshots that showcases your best of the best on your social media accounts.
Your website statistics
Things to include;
monthly unique visits
Monthly page views
Audience demographic
Your most popular content
Your email subscribers
Top ranking keywords
Services
Think about what services you want to include and you want to gain from your media kit.
Collaborations
Partnerships
Sponsored posts/content
Speaking engagements
Freelance writing
Product reviews
Affiliate advertising
Highlight your services
Highlight what makes your service, event, or product is one of the best.
Include your previous accomplishments, brands you have previously worked with, other press you have received.
Pricing
Pricing is optional. You might want the brand to come back to you with a price that might be higher than you think.
Or if you want to include pricing because it makes sense for your business, Include a breakdown of your pricing options.
Contact information
Don't forget to include all your contact information.
This creates a private checklist in your account.