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How to Hire Excellent Content Writers
Hiring really good content writers can be difficult and time-consuming. Use this checklist to help you find great writers for your company or brand.
CHOOSE YOUR CONTENT WRITER HIRING PLATFORM
Upwork
Problogger
Content Beast
Linked In
Fivver
Your company website
SET UP YOUR COMPANY/BRAND BLOG JOB DESCRIPTION
Make sure you job ad is friendly and engaging
Create a section to showcase your company
Include the following information to showcase your company.
A summary/history of your business
Your target market
Information about your product or services
Include your content strategy
Walk potential writers through your blog vision.
Include the types of content you are looking for
Include your writing style
Include your company tone
Include your goals for your blog
Include a few blog topics you want to focus on
Include average blog post length
Include writers roles and responsibilities and project details
Include salary range
Include project length
Include that part of the interview process is a paid writing test
This setup is good for two reasons.
One, if the writer passes the test, then they get paid and will join your team and start your project.
Two, if the writer doesn’t pass the test, they have a piece of content that they can use however they wish to move forward.
Include how writers should apply
BEGIN WRITING TEST/ONBOARDING PROCESS
STEP 1: EMAIL THE WRITING TEST AND INCLUDE THE FOLLOWING;
Include some writing samples or a link to your blog
Include a few links to your favorite blog posts from your blog or others you to show writers what you like.
Include a few interview questions in email that writer can submit back to you
Pitch a blog topic, along with a short description
Include your blog content strategy ( create a checklist that they can easily follow)
If they submit content back that you find is a good fit or you continue to step 2
STEP 2: ONBOARDING PROCESS
Set up a call or zoom to go over the project in more details
Send writer your company onboarding documents
You should have documents created that walk your writers through your process.
Your onboarding should include things like;
How much content they will be responsible for
Due dates
Communications methods
Check-in process
Blog strategy and process
Payment
Have writer sign contract (if this makes sense for your company/brand)
STEP 3: ASSIGN PROJECT
Give writer all project details
Make sure they understand deadlines and writing process
Set up a call to review give feedback on first article
This creates a private checklist in your account.