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5 SaaS Surveys to Implement Now
It's critical that you use surveys to speak with your customers every day. Get to know who they are, where they're from, why they use your service, what features they want to see, and of course, why they cancelled.
Post paid sign up survey
On the post paid sign up page, ask your customers, "What made them sign up and almost NOT sign up?"
In-app target market survey
Use a tool like Hotjar to run an in-app survey, asking your customers, "What industry are they in?"
Cancellation survey
Before a customer cancels, require them to tell you why they are canceling? In fact, make the text field mandatory, before they can hit the cancel button.
New feature survey
Use an in-app of email blast survey to ask your customers, "Which feature should we add next?"
Customer support survey
Your customer support software should always ask you customers about their experience after the engage with support.
This can be a question, but preferably a happy or sad face emoji selection.
In-App micro-survey
Trigger micro-survey for users as they use your app and gain valuable insight.
This creates a private checklist in your account.