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Digital Marketing Assistant Daily, Weekly, Monthly Checklist

Save and share this checklist with your Digital Marketing Assistant to help you build your brand online or help build your client's brand. Edit/add to this checklist as needed.

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SOCIAL MEDIA

Check and evaluate Instagram and Facebook ad promotions

Engage with followers (especially MVP's) across all social media platforms

Check stats across all social media platforms (do this a few times a week)

Engage with other influencers across all social media platforms

Make sure you respond to questions across all social media platforms (don't forget your blog articles)

Check your mentions on all platforms

Respond to DM (direct messages) on all platforms

Monitor your keywords, look for trending topics

Make sure posts are scheduled on all platforms (including blog posts)

Check out other related profiles on all platforms

Follow new followers on all platforms

Engage and compliment at least one new person on each platform

RT relevant tweets and/or join a Twitter chat

Create new content to share every day

Spend time repining, creating new pins, engaging, and following on Pinterest

Research hashtags, other profiles, posts, and stories

Look at analytics on all social media accounts. Take notes that you can use to help create monthly social media audit

Monitor keywords, research new keywords, look for trending topics

Research your competitors (did any of their content do especially well, take notes)

Review and audit current social media campaigns. Are monthly goals met?

Assit with creating monthly social media audit

Research upcoming holidays and events that can be used to help the brand or business

CONTENT CREATION

Help with creating and editing blog posts

Help with planning content for the following week (posts, photos, content stories)

Update one old blog posts, check for outdated and broken (affiliate) links (Goal should be two to four blog posts a month)

Assit with creating pinable images for Pinterest

Publish posts to Instagram (Instagram should automatically link to Facebook)

Assit with planning out partnership content

Assist with creating topics ideas for the following month

Assist with creating content calendar for each month

MARKETING

Research any new social media news/articles/updates

Work on PR pitches for partnerships

Work on creating content calendar for next month

Assist with PR packages (send thank you notes)

Assist with responding to email

Assist with with brand promotions

Assist with pitching to potential brand

Create and assist with sending out marketing emails and campaigns

Attend weekly team brainstorm meeting

This creates a private checklist in your account.