Template
Freelancer Blog Post Checklist
When creating a blog post or new articles, please follow these checklist processes.
Select an approved keyword from list of approved keywords
Create a new draft in WordPress
Create a friendly and engaging title with the target keyword
Add 1-2 intro paragraphs and include the keyword one time. First sentence or two is best and highlight keyword
Follow style guide outline for blog post
Follow correct tone when writing articles (company/brand guidelines)
Add multiple H2 and H3 tags with captive headings followed by a few paragraphs of text
Use the target keyword, variations and synonyms 2-3 times throughout the body of text
Use bullet points (in two sections)
Extra content to meet word count
Add at least one source and use the word "source".
Include in-text links to other reputable sites and sources. Also, use statistics (where relevant)
Quote at least one person. Research a reputable person, preferably someone on social media, and quote them in the article.
Add 3-5 optimized images (follow guidelines for images)
Use variations and synonyms of the target keyword in all the image file names and alt tags
Add an optimized featured image (use the keyword as the file name)
Link to at least one older existing article to current blog post where relevant
Add a conclusion paragraph
Add meta description
Add focus keyword
Use keyword in slug (make sure slug is short)
Each paragraph should not be longer than 300 words
Try to write between 1,000 to 1,600 words
Proofread and edit (make sure it follows style/blog post guide outline)
Submit article/blog post for review
This creates a private checklist in your account.