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Podcast Promotion Checklist
Once your podcast is published, make sure your team follows this promotion checklist each time you release a podcast, new episode or series.
Create a small intro of your podcast on iTunes that you can use to share on social media
Make sure you launch your podcast with a least three (3) episodes
All your social media should be set up and ready to start promoting with teasers
Set up your podcast blog and post teaser content on your blog and social media
Create a content calendar for your podcast releases and promotional content
Create a few short audio/video snippets of your podcast that you can post on social media
Post a short audio/video clip on your Youtube podcast account
Post a short audio/video clip on your podcast Instagram account (reels and post)
Post a short audio/video clip on your podcast Facebook account
Post a short audio/video clip on your podcast Twitter account
Post a short audio/video clip on your podcast TikTok account
Create images promoting your podcast on social media
Create a few image stories promoting your podcast on Instagram stories
Create a few image stories promoting your podcast on Facebook stories
Create an engaging post on your Instagram account
Create an engaging post on your Facebook account
Create an engaging post on your Twitter account
Create engaging pins promoting your podcast on your Pinterest account
Make sure you have a link to your podcast on all your social media
Submit your podcast to Podcatchers and other podcasts other than iTunes (like Spotify and Google Play)
Post your podcast to your Youtube account also transcribe the podcast
Create a blog post each time you release a new podcast, embed your Youtube video/audio into your post
Look for opportunities to guest on other podcasts
Look for promotional and interview opportunities on places like H.A.R.O
This creates a private checklist in your account.