Product/Service Launch Checklist template

PRE LAUNCH CHECKLIST

Assign tasks to your team

Set a date for your product/service launch

Create a landing page on your website for your new product/service

Write content to describe your new product/service and additional product knowledge

Include SEO friendly descriptions and keywords you are targeting

Set up your payment structure for how customers will purchase your product (and make sure to test)

Take photos of your product or design a digital layout for your online course, training material, eBook, etc

Add links where needed throughout your website that links to your product/service

Create/write out your product/service workflow (what are the steps for the customer and you beginning to end)

Create your marketing plan

Create your promotional and sales materials

Set up your email campaign

Write a press release

Send out PR kits

Reach out to influencers to help you promote your product/service

Set up support for your product/service (if needed) could be as simple as an email address

Set up your launch goals

Look for interview and podcast opportunities

A WEEK TO TWO DAYS BEFORE LAUNCH

Write a blog post to feature your new product/service

Do a run-through of your entire launch plan (a few days before a launch)

Start your marketing plan and email campaign

Start your promotional strategy

Tell people (get them excited about your new product/service)

Send out your press realease

LAUNCH DAY CHECKLIST

Make your product/service live (do this before any marketing or emails go out for the day)

Send out your launch day email campaign (you can also prepare and automate this ahead of time)

Post everywhere you can about your launch day

Be available and ready for any issues

POST LAUNCH CHECKLIST

Send out a thank you email to all your customer that purchased your product/service

Continue your marketing plan, email campaign and promotional strategy (plan out the next six months)

Ask customers for feedback