Shopify SEO - New Website Checklist

Submit your sitemap to Google through the Search Console.

Check for crawl errors on Google Search Console. (Recommended every 14 days)

Ensure you are using one, and only one, H1 tag on your pages.

Keep your page titles under 60 characters

Keep your meta descriptions punchy and under 155 characters.

Write compelling page titles that are human-readable.

Include a keyword in your page URL.

Ensure your images have descriptive alt tags and filenames.

Informational pages and blog posts should aim for ~500 words.

Write original product descriptions.

Use redirects where necessary.

Setup your business on other platforms such as Facebook, Twitter, Instagram, and Pinterest.

Review your site on mobile.

Ensure your store is fast.

Google My Business Page

Verify My Business Locations

Add working hours on My Business

Add Business Photos to Google My Business

Add manager to business profile

Add Google Channel