Checklist for basic website layout

Simple Non obtrusive logo

Large background image.

Make it absolutely clear what you are selling before the scroll

Benefits or unique selling proposition clear

Call To action Before the scroll That describes EXACTLY what you want the visitor to do

Happy Human Faces

Short list of links at the top- keep this focused

Clear Explanation and flow as you go down the page

Multiple call to actions as you scroll the page

Testimonials of some sort

Easy way to contact you (live chat, phone)

Icons as placeholders for text

Benefit driven copy 

Copy speaks to one person