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10 Ways Sales Reps Can Land New Customers
A career as a sales rep has its fair share challenges, from closing deals to navigating cold sales to getting high-quality referrals. And thanks to the internet, buyers are more informed than ever before, so staying ahead of the curve when it comes to your product and sales skills is a must. To up your game, utilize this checklist or distribute to your network of sales reps for ideas.
Make sure your company is using a sales rep locator so potential new buyers can easily find and contact you online. (Free at Storemapper.com)
Create a killer LinkedIn bio. (If you reach out to prospects via InMail, they’ll definitely take a look at your profile.)
Use video calls vs. phone calls whenever possible, especially at the beginning of the sales cycle.
Don’t forget about existing customers. New sales can just as easily come from reaching out to someone you’ve done business with before.
Reach out to customers you’ve built the best relationships with to get referrals.
If you're doing cold email outreach, send potential customers online reviews of your products.
When you are first talking to prospects during the “education phase” of the sales cycle, don’t be salesly — just be helpful.
Invest in continued education each week through books, podcasts, YouTube videos, conversations with other sales rep in your industry, etc.
Believe in the product. Whether it's the company's mission or the product's purpose, make sure to find something that makes you passionate about what you’re selling.
Set up a regular webinar for potential buyers to get to know your product or service.
This creates a private checklist in your account.