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26 SaaS Metrics Founders Should Be Tracking
Tracking SaaS metrics as a bootstrapped Founder is key to growing your business and helping buyers see the value of what you’ve built. Here’s a look at what metrics we track for our own portfolio.
Revenue-Related SaaS Metrics
MRR (Monthly Recurring Revenue)
ARR (Annual Recurring Revenue)
ARR (Annual Run Rate)
TTM Revenue and TTM Profit (Twelve Trailing Months Revenue and Profit)
Gross Margin or Gross Profit Margin
ARPU (Average Revenue Per User)
LTV (Lifetime Value)
CAC (Customer Acquisition Cost)
LTV (CAC Ratio)
Customer Retention SaaS Metrics
Number of Paid Customers
Activation Rate
Churn Rate
Customer Happiness SaaS Metrics
Customer/Conversation Happiness
Median First Response Time
Resolution Time
Replies to Resolve
Positive App Reviews
Cancellation Turnarounds
Google Analytics
SERP (Search Engine Ranking Position)
Number of Visitors by Channel
Trials by Channel
Activations by Channel
Landing Page Conversion Rates
Bounce Rate and Exit Rate
Page Speed
Device Type
This creates a private checklist in your account.