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PPC TASK CHECKLIST FOR ACCOUNT SUCCESS
When I first began learning pay per click let’s just say I was a little confused, okay incredibly overwhelmed, by all that I had to learn. Bid changes, keyword additions, something called DKI… not only did I have to learn what each of these ppc terms meant but I also had to learn how often to do each task.
Weekly PPC Tasks
Project Performance
Display Network Review
Bid Changes
Check Budgets
Pause Underperforming Keywords
Bi-Weekly PPC Tasks
Negative Keyword Additions
Keyword Expansion
Ad Review
Impression Share Report
Monthly Tasks
Check Campaign Settings
Landing Page Review
Monthly Keyword Comparison
Bi-Monthly Tasks
Geotargeting
Time of Day/Day Parting
Historical Performance Review
Wrapping Up
Obviously these are not the only things you should be doing in your PPC account, but this checklist provides a good foundation for PPC management.
This creates a private checklist in your account.