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How to Live Stream Successfully: A Preparation Checklist for Marketers
Live streaming is a way to broadcast your events to an online audience. It’s a digital alternative to something like selling tickets to an in-person event, and allows you to reach people near and far with live video.
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1) Plan your live stream like you would any other event.
2) Choose your platform.
3) Choose your equipment.
4) Promote your live stream.
5) Do a dry run.
6) Prep any guest speakers.
7) Test your audio and internet connection.
8) Set up social media monitoring.
This creates a private checklist in your account.