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THE ULTIMATE 20-POINT LANDING PAGE CHECKLIST
You probably already know that the landing page is the most important part of your website. After all, that page can determine whether a random visitor turns into a lead for your business or a stat in your bounce rate. Maybe you’ve even read a few landing page checklists already, trying to figure out what strategy to use.
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1. ONE PRIMARY CALL TO ACTION
2. LEAD CAPTURE FORM
3. INTEGRATION
4. HEADLINE
5. SUB-HEADLINE
6. VALUE PROPOSITION
7. BULLET POINTS
8. CONTENT
9. TRUST ICONS
10. HERO IMAGE
11. SOCIAL PROOF
12. DESIGN
13. BUSINESS CONTACT INFORMATION
14. PHONE NUMBER
15. PRIVACY POLICY LINK
16. GOOGLE ANALYTICS
17. CONVERSION TRACKING
18. HEAT MAP TRACKING
19. REMARKETING PIXELS
20. STEPS
This creates a private checklist in your account.