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30 simple steps your business can take to boost local SEO

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On-Page Elements

1. Optimize title tags

2. Structure your URLs

3. Optimize your images

4. Optimize your navigation menu

5. Have consistent NAP details

6. Feature complete location data

7. Use structured data markup

8. Pay attention to XML Sitemap

9. Setup 301 Redirects

All Things Google

10. Create/Claim your Google My Business listing

11. Provide accurate data on your Google listing

12. Select business categories carefully

13. Setup Google Webmasters

14. Setup Google Analytics

15. Develop a mobile-friendly website

Top Business Directories

16. Create/Claim Bing listing

17. Create/Claim Yelp listing

18. Create/Claim listings on other directories

19. Check listings on all major directories

20. Get on niche-specific directories

21. Get on social platforms

Build Citations

22. Submit citations to top 50 sites

23. Check competitors’ citations

24. Remove duplicate citations

Customer Reviews & Testimonials

25. Monitor and respond to reviews regularly

26. Look to generate more reviews

27. Add recognizable testimonials

Website Content & Backlinking

28. Remove duplicate content

29. Update content regularly

30. Build quality backlinks

This creates a private checklist in your account.