Template
Chrome Web Store browser extension promotion checklist
http://extpose.com presents a easy-to-follow checklist for a Chrome extension publishers
Don't skip promotional images and comply with guidelines (<a href="https://developer.chrome.com/webstore/images" target="_blank" rel="noopener noreferrer nofollow">https://developer.chrome.com/webstore/images</a>). If you have no images your positions in search results and in categories will be severely penalized.
It's better to have a web page for an extension. Make one and fill into the extension profile
If you already have in mind keywords that you want to optimize place them explicitly to title and description in manifest.json. Web store description is also used for search results ranking but have less weight.
Explore keywords on <a href="https://extpose.com/explore" target="_blank" rel="noopener noreferrer nofollow">https://extpose.com/explore</a>
Use the proper category, it matters a lot. Checkout <a href="https://extpose.com/explore" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://extpose.com/explore">https://extpose.com/explore</span></a> to get some clues.
Make long Webstore description. Consider publishing release notes there. It would give you long-tail keywords exposure.
Update your browser extension frequently - it affects SERP. Top extensions e,g. Grammarly, Honey update periodically even if they don't have any disruptive changes.
Consider translating your extension to many languages. It could boost your installs.
Subscribe for statistics digest for your extension on <a href="https://extpose.com" rel="noopener noreferrer" target="_blank">https://extpose.com</a>. Basic features are free.
Checkout Quora discussion on <a href="https://www.quora.com/What-are-the-SEO-tips-for-Chrome-Web-Store" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://www.quora.com/What-are-the-SEO-tips-for-Chrome-Web-Store">https://www.quora.com/What-are-the-SEO-tips-for-Chrome-Web-Store</span></a> and let the community know what works for you
This creates a private checklist in your account.