Template
Cyber Monday Campaign Checklist for SaaS and Startups
Dramatically boost sales, members and revenue overnight. This is a simple, step-by-step process for running a Cyber Monday campaign that will boost sales overnight.
Pick your Cyber Monday big discount
Idea 1: 20-40% off per month for the life of the account
Idea 2: 20-40% off per month for an entire year
Idea 3: Double or triple the trial length
Prepare your email list
Segment and prepare your list with past or cancelled members
Segment and prepare your list with anyone who is on trial now
Note: Avoid sending this deal to current paying members
Set up your discount landing page, links, and coupon codes
Setup tracking or UTM links for your emails so you can measure your success
Alert your team, especially support!
Schedule your campaign emails (3-4 recommended)
Email 1: (3-4 days prior) "Cyber Monday is Coming Up!"
Email 2: Cyber Monday Morning - "Happy Cyber Monday! - 40% off Today Only!"
Email 3: Cyber Monday Afternoon - "Last Chance Cyber Monday Ends at Midnight"
Email 4: (Tuesday morning) "We're Extending Cyber Monday by an Extra Day!"
Track your success in your analytics tools
This creates a private checklist in your account.