Template
EXAMPLE BUSINESS PLAN LAYOUT
Industry Analysis Ness Plan And Market Plans
Cover sheet
Company Name
Presented TO
Date
Copy number
Table of contents
List key section of business plan
Executive summary
The company overview
Mission statement
Statement of funding
Statement of purpose
Description of business
Company ownership
Description of product/service (overview) What are you going to sell?
Company location and facilities
Licences/Permits/Regulations
Overview of key items
Insurance
Overview of most pertinent concepts
Start-up costs
Listing of key purchases necessary to execute business plan
Market analysis (External factors impacting marketing)
Target market and demographics
Description of customers
Market segments
Unmet needs & how you fill them
Key trends
Quantity market potential
This creates a private checklist in your account.