How to win and influence people

Principle 1: become genuinely interested in other people.

Principle 2: smile

Principle 3: remember that a person 's name is to that person the sweetest and most important sound in any language.

Principle 4: be a good listener. Encourage others talk about themselves.

Principle 5: talk in terms of the other person's interests.

Principle 6: make the other person feel important — and do it sincerely.

Principle 1: the only way to get the best of an argument is to avoid it.

Principle 2: shaw respect for person's opinions. Never say, 'you’re wrong.

Principle 3: if you are wrong, admit it quickly and emphatically.

Principle 4: begin in a friendly way.

Principle 5: get the other person saying •yes, yes' immediately.

Principle 6: let the other person do a great deal of the talking.

Principle 7: let the other person feel that the idea is his or hers.

Principle 8: try honestly to see things from the other person 's point of view

Principle 9: be sympathetic with the other person's ideas and desires.

Principle 10: appeal to the nobler motives.

Principle 11: dramatise your ideas.

Principle 12: throw down a challenge.