Checkli

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Growth-Hacking Checklist

Read Your Way to CMO Status With the 9 Best Marketing Books

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SEO: SEARCH ENGINE OPTIMIZATION

Hire a good engineer to build a website that's optimized for search and will ensure your company appears at the top of the page when people type it into any web browser.

SEM: SEARCH ENGINE MARKETING

Find Out the most common search terms related to your company, and buy them on Google AdWords.

PRODUCT MANAGEMENT

Closely monitor user experience and behavior using Google Analytics.

A/B TESTING

Offer your customers two versions Of a product, and monitor which one they prefer.

FACEBOOK/INSTAGRAM ADS

Use Facebook and Instagram ads to convert fans into paying customers.

EMAIL CAPTURE

Capture new customers via email, using survey questions, distributed content, and calls to action that drive them back to your site or convert them into paying customers.

LIST BUILDING

Break your fans and customers into differentiated lists so you can target them differently and play to their preferences more accurately.

INFLUENCER MARKETING

Collaborate with high-profile brands to tap into their audiences.

SOCIAL MEDIA STRATEGY

post new content Often so you Stay fresh in people's minds. Time your social media posts to early mornings or early evenings to reach the most eyeballs.

Engage with other brands to raise your visibility, and create branded content across all channels.

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