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9 Steps To Creating A Killer Brief For Your Graphic Designer
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INTRO
Describe your business in 1 short paragraph.
What is your elevator story?
FEELINGS
What feelings do you want your brand to evoke?
LOOK + FEEL
What aesthetic are your looking for?
BRAND POSITION
Are you a Target or Chanel?
LIKES + DISLIKES
What brand do you like and dislike? Why?
COMPETITORS
Who are your closest competitors?
What makes your different, unique?
NEEDS
What exactly do you need at the end of the project?
BUDGET
How much $ have you allocated for the project?
TIMELINE
When do you need the project to be completed?
This creates a private checklist in your account.