Template
How To Structure A Modern Marketing Department
The rapid incorporation of digital approaches has made marketing an industry of silos. It's time to rethink the way we build our teams and our skill sets to break those walls apart.
Strategy (Group)
Functions
KPIs
Audience research
Channel research
Messaging and positioning
Strategic planning
Creative (Group)
Functions
Copy (selling): Ads, landing pages, brochures, and product descriptions
Content (informing): Blog posts, e-books, podcasts, infographics, and webinars
Communications (Group)
Functions
Public relations
Media relations
Publicity
Government relations
Community relations
Analyst relations
Influencer relations
Speaking pitches
Ad campaigns
Audit (Group)
Functions
Website analytics
Lead evaluation
Media hits and readership
Sales following ad campaigns
Conversions and ROI
Follower growth
Each qroup will need to use both online and offline communications channels to perform its functions!
This creates a private checklist in your account.