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The Modern Marketer

A modern marketer is like a jack (or jill) of all trades, having to be flexible, adaptable, and knowledgeable in more areas than one.

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HARD SKILLS

Analytics

Maneuvers her way a large set of data to interpret audience behaviour, assess Campaign and measure ROL.

Content Strategy

Define content goals and uses SEO, link-building. amplification best practices in order to get maximum exposure for Content.

Social Media

uses aggregate social data to help the company make business decisions and time and money spent on social Channels.

Mobile

Prioritizes mobile marketing optimization and understands the strong connection between mobile and social for delivering successful campaigns

Ecommerce

Uses insights about customers, campaigns, social and mobile to help explore new ecommerce channels and help her company cash in.

SOFT SKILLS

Creativity

Brings new ideas and interpretations to common problems, and doesn't underestimate the power of the (well) written word.

Resourcefulness

Uses all of the tools in her toolkit to find the most accurate sources of data and make the most informed analysis.

Adaptability

Is able to change plans at the drop of a hat and tackle new challenges with grit determination

Collaboration

Works With different departments to optimize marketing efforts and provide data dissection insights to other teams.

Leadership

Is able to lead and inspire her colleagues with her insight. experience, and innovation

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