Basics of Google AdWords In 7 Steps

Set up an AdWords account using a Gmail ID and follow the instructions on the page

Have clear goals and reasons for initiating a Google AdWords campaign for your business

Create 4 campaign, decide the location for which you want your ads to be seen

Have a compelling CTA for the ads in order to improve your CTR (click through rate)

Include broad keyword match, exact keyword match and phrase keyword match

Bid for the right keywords: your competitors will also want to target the same

Test, monitor and tweak your ads to know their effectiveness and impact on your business