Inbound vs Outbound Marketing

Inbound marketing is customer- centric and focuses on converting a customer. Outbound marketing is business specific wherein they just promote their business

Inbound marketing takes time, whereas outbound marketing doesn't. However, the conversion rate is less because niche specific customers are not targeted

Inbound marketing is more engaging and interactive whereas outbound marketing is more business-centric and does not revolve around the customer

The closing rate of inbound marketing is much more as compared to outbound marketing, which makes maximum businesses carry out inbound marketing

Inbound marketing gives better output due to its customer-centric approach, whereas outbound marketing has a lower output due to its business-centric approach

Inbound marketing is less expensive as compared to outbound marketing. Well established businesses opt for outbound marketing whereas SME's prefer inbound marketing