How To Develop A Strategy

Discuss where you and your client are in your partnership. Examine how you got there and what has gone well and what hasn't.

Think blue skies- what would drive the Most value if there were no obstacles. Then group these into what’s realistic and What’s aspirational, This will herp with prioritising. Don’t Disregard the “someday” ideas-“You’ll come back to them”.

Compare the current State and the desired state. What's inhibiting you? What do need to stop or start doing? What would it take to get the results you want?

Change won’t happen Overnight, There are things you can do yourself which will deliver a fast result but generally, you’ll need to persuade other people to buy into your strategy. How are you going to get their support- intellectually and emotionally?

Don’t get too hung up on measurement. A rough and dirty figure is fines. This isn’t going to be audited by a team forensic accountants. You want to demonstrate progress that brings your strategic account plan to life.