Template
Social Media Strategy
Social Media Strategy Template: Develop Your Social Media Strategy In 60 Seconds
What Differentiates You?
What's your elevator pitch?
Gather best testimonials
What makes you unique?
Craft a compelling story
How Will You Execute?
What do you need to learn?
What tools are necessary?
Who is responsible?
How will you measure?
Who Is Your Customer?
What age bracket?
Gender?
Location?
College degree?
Where Is Your Audience?
Are they Online?
Where do they shop?
Belong to associations?
Publications they read?
What Are Your Goals?
Establish your brand?
Increase visibility?
Generate traffic to website?
Grow sales & revenue?
When Will Communicate?
What social networks?
How often will you post?
Will you blog?
Will you use visuals/video?
This creates a private checklist in your account.