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Social Media Which Platform is Right For You?
How to choose the right social media channel
PROS
Largest social network in the world
Popular posts that are liked & shared can reach thousands
Easy to get started, add links, calls to action and events
CONS
Algorithm changes can reduce reach overnight
40% of users don't 'like' any brand pages so paid promotion can be the only way to reach them
Posts from friends & family are prioritised so you need likes and shares to get seen
10.86% average number Of page followers Who see a post
73% of 30-49 year olds use Facebook
1.71 billion users a month and most popular social network for over -50s
PROS
Useful for networking with bloggers and press, and finding content to share
Tweets are indexed by Google so can boost your SEO
Taking part in Twitter chats is a great way to meet other shop owners and get advice
CONS
Character limits restrict how much you can say
It's very fast-moving so posts quickly get buried
Many users find it confusing and don't stick around
24.6% Of all verified users are journalists
18% tweets with images get 18% more clicks
320 million users a month but 44% of accounts have never sent a tweet
PROS
Visual platform suits designers and makers
Lots of creatives use Instagram so it's easy to find your 'tribe'
Using hashtags enables posts to reach beyond your own followers
CONS
No clickable links in captions means you have to work hard to encourage click-throughs
Posts can get hidden in non-chronological timeline
Introduction of Instagram Stories appears to have reduced engagement on normal posts
58X more engagement per follower than Facebook
53% of users are aged 18-29
400 million users a month
PROS
As part of a vast search engine, pins have a longer shelf life than tweets or Facebook posts
Average spend from referrals is twice as high as from Facebook
Pins link to their source & the average pin is repinned 10 times
CONS
You need to pin frequently to be most effective
Pinterest has a big US bias, with 55% of users in the United States
Less interaction with customers
15-30 the ideal number you need to pin a day for best results
85% of users are female
100 million users a month
This creates a private checklist in your account.