Template
How To Do Keyword Research for SEO
This in-depth universal keyword research guide applies to any website or industry.
Set up a spreadsheet template
Enter the page's topic into the spreadsheet
Google your first keywords
Substitute in syonyms
Get keywords from the Wikipedia article
Use UberSuggest to generate variations
Search in Quora
Search BoardReader
Reverse lookup with Google Keyword Planner
Reverse lookup with Ahrefs Site Explorer
Use Keyword Shitter to create long tail keywords
Use Ahrefs Keywords Explorer to generate large list of keywords
Remove duplicate keywords
Copy the remaining keywords into Google Keyword Planner
Remove the keywords that don't make sense
Filter by search volume
Remove irrelevant keywords
Remove high competition keywords (Ahrefs Keyword Difficulty score)
Remove low volume keywords (if there are better options)
This creates a private checklist in your account.