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Conversion Rate Optimization Process
What exactly do you understand when people talk about Conversion Rate Optimization Process? Check this infographic to find out immediately.
Define Business Goals
Define micro and macro conversions Of your business.
Determine your business objectives.
Gather Users Data
Track user metrics & segment users to understand behaviour.
Know your customers through surveys, interviews, etc.
Insight Phase
Segment data based on its relevance to the goals.
Analyze all the data to identify problems.
Make decisions based on its ability to increase revenue.
List Hypothesis
Define what changes need to be tested considering
Objectives and goals
Who are we testing?
Where are we testing?
Design Hypothesis
Develop wireframe
Determine technical doability
Test Hypothesis
Implement test hypothesis
Run proper A/B test
Review Hypothesis
Was statistical significance reached?
Scale results if hypothesis Was correct
Learn if hypothesis wasn't correct
This creates a private checklist in your account.