How To Use Psychology To Increase Conversions template

Use Social Proof To Increase Buyer Confidence

Social proof can be used to increase conversions in a number of ways such as customer reviews,

5-star ratings, social following and celebrity endorsements

Loss Aversion

We tend to do everything in our power to avoid loss and this psychological response opens the door for real marketing opportunities.

Scarcity is one way to further cement that perception which can be achieved by limiting the number Of items or a limited time offer.

Price Anchoring Demonstrates Value

Anchoring is when we unintentionally perceive the first thing about a product as true

Take advantage of this by making it obvious When Changed the initial price. Include the original price or comparative retail price with your offer.

Building Relationships Through Social Actions

Humans are social creatures always looking to make new connections.

Once a bond has been formed, we feel obliged to honour that connection even without realising one has been made. The true power Of social media marketing at work.

Authoritative Brand Alignment

We tend to follow people with authority Or popular public figures Which is Why celebrity endorsements work so well.

Another approach is to form a partnership with a well-known business or influencer to create mutually beneficial Opportunities.