Best Practices That Send Your Lead Generation Efforts Into Hyperdrive!

Place your calls-to-action (CTAS) above the told

Be specific and state your offer clearly

lmages stand out more than text according to heat map studies

Call-to-action button colors should contrast with the rest of the site color scheme

Hyperlink your CTA to the target landing page

Place CTAs on the most relevant pages

Include CTAs in every blog post

Connect the CTA headline to the corresponding landing page headline

Plainly state what the Visitor will get if they click on the CTA

Position the lead capturing form above the fold

Keep the form as simple as possible

Use images to show what you are offering

Keep the landing page text Short, sweet, and scan-able

Use bullets to emphasize the benefits of your offer

Get rid of the navigation elements and extraneous links

Include a Thank You page to keep the lead engaged

Restore the navigation menu on your Thank You page

Make a Compelling and valuable offer

Customize your offer according to each Phase of the buying cycle