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Google My Business Optimization
Are you looking for ways to improve your presence on Google? Want to increase your chances of your Google My Business listing being seen by online searchers?
Create a GMB profile.
Be sure the address you enter matches the one USPS uses.
Allow Google to publicly display your company information
By checking the box that enables algorithms to legally scrape and pull your NAP data.
Enter a geographical radius
Your business serves. electronically and physically.
Select primary and secondary business categories
Or create custom categories — that best identify and encompass what company does. For instance, Bratton would choose categories like "marketing agency" or “SEO agency.”
Write a short business description
Including relevant keywords if you can. Keep your copy under 750 characters and use bullet points to concisely Summarize What your business does.
Upload visual content
Like hi-res images, videos and candid employee photography. This allows GMB to serve more than just text in your profile. It also provides a valuable mechanism for making your local listings more eye-catching.
Verity you're the GMB account owner
via phone or mail so that others cannot claim your business listing as their own.
Solicit customer reviews and questions
To be featured directly in your GMB profile — and then answer or respond to all of them.
Create content Within Google posts
Which are featured in your Knowledge Panel. These posts are limited to 1,500 characters and should be short updates about your company. like upcoming events.
This creates a private checklist in your account.