How To Optimize Your Page URL template

Use readable URLs only

If humans can’t read or understand your URIS, either can search engines.

Always-use-hyphens-in-urls

google_does_not_read_underscores

Put top content in the root folder

URL structure can signal top content because it's in your root folder.

http://flyourdomain.com/best-content

No capital letters in URLs

URLs are case sensitive, so avoid confusing visitors and search engines.

Block bad URLs with robots.txt

Tell search engines to ignore dynamic URLs that point to your canonical URL

Add mobile URLs to sitemaps

Identify mobile friendly pages in sitemaps so they get ranked higher in mobile search results.

Use canonical URLs

Avoid a duplicate content penalty by telling search engines your preferred domain and preferred web pages.

Upload a favicon

Build your brand and build trust with your visitors and search engines.

Use 301 redirects

Tell Google about changes to your URLs so you don't lose your rankings.

Add target keywords in URLs

Search engines read URLs so they can better connect their users with relevant content.

http://yourdomain.com/target-keyvvord