Build A Social Media Marketing Plan template

1. BRAND AUDIT

What social media real estate do you have?

What kind of content do you produce?

If your content successful?

2. COMPETITIVE AUDIT

Who is your competition?

Who is your close—in competition?

Who is your stretch competition?

3. CUSTOMER AVATAR

4. CONTENT PLATFORM

Blogs

Podcasts

Articles

Videos

Newsletters

Imagery

Infographics

Guest appearances

Discussion boards

5. CONTENT STRATEGY

Decide on the form you want to use!

How will create your content?

Make sure you develop calls to action!

Motivate and direct visitors to your blog and service!

6. CONTENT CALENDAR

7. MEASUREMENT AND ANALYTICS

How much interaction and engagement do you have?

8. RETURN ON INVESTMENT (ROI)

You need to know what you are getting for your efforts. The formula is quantitive over qualitative. Qualitative is engagement and feedback. also known as soft metrics. Quantitive is metrics, which includes numbers and hard facts.