12 Critical Elements Every Homepage Must Have

Within 3 seconds, a website needs to answer, "What does this site offer?" Keep your headline clear and simple. No fluff.

Your sub-headline should offer a brief description of what you do/offer. Avoid gobbledygook language. Be different and show value. Don’t just talk about yourself.

It's not only important to describe what you Do, but why it matters. Prospects want to know about the benefits and advantages.

Including multiple calls-to-action (CTA) above the fold is important to driving conversions. Offer two-to-three CTA (max) that map to different stages of the buying cycle.

In addition to benefits, list some of your key features. This gives people more Of an understanding of what's provided by your products and services.

Customer proof a powerful indicator of trust. Include just a few of your best (short) quotes on the homepage. Adding a name and photo make the testimonials more real.

In addition to customer success, awards and recognitions are Other key elements to making a pod first impression.

To decrease bounce rates, your visitors need a clear path into your site from the homepage. Make sure your navigation is visible at the top of the page. And keep it simple.

Most people are visual. Make sure to use an that clearly indicates what you offer. Short are great too. Just don't use stock photos of fake business people.

To generate even more leads from your homepage, feature a really great content offer, such as a whitepaper, ebook, or guide.

Approximately 96% of the visitors to your website are not ready to buy. Make Sure you offer a link to a resource center where they can earn more.

When visitors end at the bottom of your homepage, don't forget to display calls-to-action there as well for even more lead generation opportunities. CTA are not just for the top of the page.