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Nonprofit Social Media Checklist

Is your organization taking full advantage of social media? Review your social media strategy with this checklist:

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Offer easy ways to share your content via social media.

Feature links to your social media profiles on your website.

Include social sharing links on your donation thank you page.

Include social sharing links and links to your social media profiles in your newsletter and email outreach.

Choose a Facebook cover photo or Twitter background image that represents your brand and signifies the impact of donor support.

Integrate social media outreach in your overall marketing calendar.

Listen for and respond to questions about your cause.

Be a go-to resource for news and information about your cause by sharing great content.

Have a social media policy and crisis communication plan in place.

This creates a private checklist in your account.