Template
Growth Marketing Checklist
This checklist is designed for you to find various potential growth channels and run tests around building an audience on or through those channels. Your main success metric should likely be e-mail subscribers.
Phase One:
Setup
Grab a piece of paper and brainstorm on each of the following tasks. Then, complete each task and check the boxes as you go.
Buyer Persona
Demographics
List Their Watering holes
Name Their Pain Points
Identify Their Lingo
Distinguish Your Brand Voice
Content Marketing Strategy
Create Content Categories
List Keywords
Identify Industry Posts
Identify Awareness Posts
Identify Pillar Posts
Email Collection Strategy
Create a Lead Magnet
Build Squeeze Page
Automate Drip Campaign
On-Site Optimizations
Develop Conversion Process
Update Web Copy
Tracking / Analytics
Remarketing Pixels
Phase Two:
Test Traction Channels: Choose the three most promising channels and test each for one month with N $2500 budget (in time AND money) per test:
YouTube
Chat
Guest Blogging
Infographics
Micro Sites
Widgets
Medium
Tumblr
Online Forums
Facebook Groups
Partnerships
Webinars
Google Plus
Media Buys
Outbrain
iOS/Android App
Podcast
Periscope
Blab
Hangouts
Industry sites
Phase Three:
Double Down and Repeat
If you found a strong growth channel, double your efforts on that channel. If you have enough time, repeat the entire process including the setup phases. Take what you learned in your tests to restate your buyer and audience personas, content Marketing strategy, email collection strategy, and on-site optimizations.
This creates a private checklist in your account.