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Social Media Cheat Sheet
Pick the right platform, for the right audience & the right job.
Facebook: Audience: mainstream, global. Great for: all brands.
Twitter: Audience: thought leaders. Great for: opinions, conversation & Customer service.
Instagram: Audience: generations Y & Z. Great for: lifestyle & product visuals.
Pinterest: Audience: 70% women. Great for: inspirational content & infographics.
Google+: Audience: tech-sanny. Great for: SEO & local marketing,
LinkedIn: Audience: professionals. Great for: employer brand.
Snapchat: Audience: generations Y & Z. Great for: hot, interactive content.
YouTube: Audience: hobbyists & learners. Great for: tutorials, vlogs & viral stunts.
Tumblr: Audience: generations Y & Z. Great for: microblogging.
Medium: Audience: thought leaders. Great for: Opinions (blog articles).
Reddit: Audience: passionate community. Great for: opinions & conversations.
Quora: Audience: hobbyists, learners & professionals. Great for: sharing knowledge.
WordPress: Audience: blockchain-savy. Great for: reward-based blogging.
This creates a private checklist in your account.