Template
Social Media Metrics to be Mindful Of:
Impressions:
The number of times your content was displayed on a screen.
Reach:
Total number of people who have seen your content.
Post Likes or favorites:
Positive reactions to your content.
Comments:
Users commenting and conversing on your post.
Clicks:
Post or link clicks.
Mentions:
Someone interacting with you or your brand.
Reposts or retweets:
Snaring of your content.
Page Likes and unlikes:
Number of people following your page, Facebook.
New followers:
Similar, but for Twitter.
Website visits:
Number of sessions on your website from a referral source.
Page views:
The number of pages a user is viewing on your website.
Website session durations:
How long someone's on your website.
Bounce rate:
The percentage of users that navigate away from your website after viewing only one page.
This creates a private checklist in your account.