Template
5 steps to master Public Relations.
Steps include- Understand the media, know how to spin your story, approach journalists, do fieldwork, and be committed
1) Understand the media
Which medias you would like to work with?
What do the reporters specialize in?
What stories have the done?
Other significant info, like who have the interviewed?
2) How to spin your story
Why should a journalist bring your story
How can a journalist benefit from your story
Evaluate if you can contribute to any trending stories
3) Approaching journalists
Press releases
Relevant stories
Attach pictures, graphics, charts +
4) Fieldwork
Consider which relevant events there in your community:
Chamber Of commerce
Business networks
Organizations
Online communities
Institutions Of education
5) It is a long term commitment
Keep reminding the press you are out there, write press releases:
About a new product
About success stories with customers
About new hires you have done
Keep reminding the press, what your company does
This creates a private checklist in your account.